Category: Carmen Sandiego

Press: Brandgenuity inks licensing deals for Carmen Sandiego

Following the Netflix debut of animated reboot Carmen Sandiego last month, the licensing program for Houghton Mifflin Harcourt’s refreshed super-thief property is growing thanks to new partnerships with Goliath Games, Basic Fun and Spirit Halloween. The deals were secured by New York licensing agency Brandgenuity.

This fall, Goliath Games will launch a Carmen Sandiego board game, while Basic Fun will introduce an interactive handheld Carmen Sandiego game inspired by an on-screen gadget from the series. Spirit Halloween, meanwhile, will roll out a line of costumes and accessories for Halloween 2019.

Following the launches, Brandgenuity will expand the Carmen Sandiego licensing program to categories including toys, games, apparel, accessories, back-to-school, and social expression.

Prior to the January 18 series premiere on Netflix, HMH announced a new publishing program for the brand, which released Who in the World is Carmen Sandiego? and its simultaneous Spanish-language edition, ¿Quién es Carmen Sandiego on January 22. The English-language book is expected to be spun into a series based on the Netflix show.

In addition, HMH will publish graphic novel The Sticky Rice Caper and middle-grade story book Clue by Clue this summer with four additional Carmen books arriving later this year.

Originally launched as an edtech brand, the Carmen Sandiego name will again head back to classrooms with new teaching tools and resources around geography, history and culture.

As for the new TV series, the 20 x 22-minute show is based on a computer game created in 1985 that was then adapted into the game show Where in the World is Carmen Sandiego?, which aired on PBS. It ran from 1991 to 1995, generating five seasons and 295 episodes. Netflix and HMH are also developing on a previously announced Carmen Sandiego live-action feature film starring and produced by Gina Rodriguez (who voices the titular character in the TV series). It is slated to launch next year.
Following the Netflix debut of animated reboot Carmen Sandiego last month, the licensing program for Houghton Mifflin Harcourt’s refreshed super-thief property is growing thanks to new partnerships with Goliath Games, Basic Fun and Spirit Halloween. The deals were secured by New York licensing agency Brandgenuity.

This fall, Goliath Games will launch a Carmen Sandiego board game, while Basic Fun will introduce an interactive handheld Carmen Sandiego game inspired by an on-screen gadget from the series. Spirit Halloween, meanwhile, will roll out a line of costumes and accessories for Halloween 2019.

Following the launches, Brandgenuity will expand the Carmen Sandiego licensing program to categories including toys, games, apparel, accessories, back-to-school, and social expression.

Prior to the January 18 series premiere on Netflix, HMH announced a new publishing program for the brand, which released Who in the World is Carmen Sandiego? and its simultaneous Spanish-language edition, ¿Quién es Carmen Sandiego on January 22. The English-language book is expected to be spun into a series based on the Netflix show.

In addition, HMH will publish graphic novel The Sticky Rice Caper and middle-grade story book Clue by Clue this summer with four additional Carmen books arriving later this year.

Originally launched as an edtech brand, the Carmen Sandiego name will again head back to classrooms with new teaching tools and resources around geography, history and culture.

As for the new TV series, the 20 x 22-minute show is based on a computer game created in 1985 that was then adapted into the game show Where in the World is Carmen Sandiego?, which aired on PBS. It ran from 1991 to 1995, generating five seasons and 295 episodes. Netflix and HMH are also developing on a previously announced Carmen Sandiego live-action feature film starring and produced by Gina Rodriguez (who voices the titular character in the TV series). It is slated to launch next year.
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Photos: Gina Celebrates ‘Who In The World Is Carmen Sandiego?’ Book at Barnes and Noble

Photos: Gina Celebrates ‘Who In The World Is Carmen Sandiego?’ Book at Barnes and Noble

Gina was out yesterday celebrating the launch of ‘Who In The World Is Carmen Sandiego?’ the book, at Barnes and Noble at the Grove. I’ve added photos to the gallery. Enjoy!

Press: Gina Rodriguez says Netflix’s Carmen Sandiego introduces a whole new version of the legendary thief

Growing up in northeast Chicago, Gina Rodriguez loved playing the 1980s Carmen Sandiego computer games on her family’s “big-ass Dell” and watching the ’90s game shows and series.

“My parents are super into education, so learning about geography was great,” says the Jane the Virgin star, who is featured in the current issue of Entertainment Weekly. “And then for her to be Latina — and voiced [on the series] by Rita Moreno, my queen — it made such an imprint on me.”

Now Rodriguez is voicing the globe-trotter on a new Netflix series that recasts Carmen as a Robin Hood of sorts. “We give her an origin story,” says the actress, who also headlines the action flick Miss Bala (in theaters Feb. 1) and recently directed an episode of The CW’s Charmed (airing Jan. 27). “It’s just lovely to revive that character but also put her in the context of a multi-dimensional, complex woman which we need to see more vision of, you know. We need to see versions of that.”

Rodriguez — who is also slated to star in a live-action Carmen Sandiego film for Netflix as well as help launch a book series based on the new version of Carmen — hopes the show will help educate young viewers as she was educated by former versions of the character, but it’s not only her young fans that she’s expecting to watch.

“I think adults will enjoy the nostalgia, and it really does play out like a fun spy show,” she says. “But I’m most excited to binge this with my nieces and nephews — I feel blessed that we get to bring Carmen to the next generation.”

In anticipation of Carmen Sandiego, an interactive experience has been set up at TheCarmenEffect.com that gives readers a look into the iconic character’s incredible influence over the years.

Carmen Sandiego also features the voice of Stranger Things’ Finn Wolfhard and launches Friday on Netflix.

To see Gina Rodriguez in the pages of Entertainment Weekly, pick up the new issue of the magazine on stands Friday, or buy one — or all four —of our special covers featuring Supernatural‘s Winchester family, Jensen Ackles, Misha Collins, and Jared Padalecki now. Don’t forget to subscribe for more exclusive interviews and photos, only in EW.
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Photos: Hosting Carmen Sandiego Day in Miami

Photos: Hosting Carmen Sandiego Day in Miami

Gina hosted Carmen Sandiego Day in Miami. She was so adorable with all the Carmen kid fans. I’ve added photos to the gallery. Enjoy!